2Kumar, Piyush. The competitive impact of service process improvement: Examining customers' waiting experiences in retail market[J]. Journal of Retailing, 2005, 81(3) : 171- 180.
3Pullman, M E, and Gross, M A. Ability of experience design elements to elicit emotions and loyalty behaviors[J]. Decision Sciences, 2004, 35(3) :551-578.
4Massimini, F, and Carli, M. The systematic assessment of flow in daily experience[A], in Csikszentmihalyi. Optimal experience: psychological studies of flow in consciousness[M]. New York: Cambridge University Press, 1988:288-306.
5Takatalo, Jari, Nyman, Gote, and Laaksonen, Leif.Components of human experience in virtual environments[J]. Computers in Human Behavior, 2008, 24(1):1-15.
6Huck, Steffen, and Tyan, Robert. Reciprocity, social ties, and competition in markets for experience goods[J]. Journal of Socio-Economics, 2007, 36(2):191-203.
7Holbrook, Morris B. Consumption experience, customer value, and subjective personal introspection:An illustrative photographic essay[J].Journal of Business Research, 2006, 59(6) : 714-725.
8Holbrook, Morris B. The nature of customer value: An axiology of services in the consumption experience[A], in Rust R T, and Oliver L. Service quality: New directions in theory and practice[C]. Thousand Oaks, CA: Sage Publications, 1994;21-71.
9Deighton, John, and Kent, Grayson. Marketing and seduction: Building exchange relationships by managing social consensus[J]. Journal of Consumer Research, 1995, 21(3) : 660-676.
10Mathwick, Charla. Experiential value: Conceptualization, measurement and application in the catalog and internet shopping environment[J]. Journal of Retailing, 2001, 77(1) :39-56.
