《北京周报》的毛泽东思想对外宣传研究

A Study of External Publicity on Mao Zedong Thought Based on Peking Review

从创刊之日起,《北京周报》就肩负着向世界宣传毛泽东思想的重任。"文化大革命"开始前,该刊主要以转发社论、声明以及配发相关报道、评论的方式宣传毛泽东关于世界局势和秩序的看法。"文化大革命"爆发后,《北京周报》一度在毛泽东思想的外宣上呈现出激进状态,力图凸显仪式感;随后根据国外读者反馈,中共高层对这种宣传方式进行了干预。《北京周报》在毛泽东思想对外宣传过程中遇到的困境是整个外宣工作的缩影,可以从认知、意识形态和对外交往观念等三个层面加以理解。

From its initial issue, Peking Review has shouldered responsibility to disseminate propaganda about Mao Zedong Thought throughout the world. Before the onset of the ＂ Cultural Revolution,＂ the journal mainly publicized Mao Zedong＇ s views on the world situation and the world order by forwarding editorials, declarations, and announcements to issue relevant reports and comments. After the outbreak of the ＂Cultural Revolution,＂ in its external publicity about Mao Zedong Thought, Peking Review began to reveal the radical trends, attempting to highlight a sense of ritual. However, based on feedback from foreign readers, high-level CPC leaders intervened in this type of publicity. The dilemma in the process of disseminating propaganda on Mao Zedong Thought was to represent the epitome of all propaganda work, which can he understood from the perspectives of knowledge, ideol- ogy, and foreign relations.