服务设计思维下的非物质文化遗产保护研究

Intangible Culture Heritage Protection in the Thinking of Service Design

目的提出将非物质文化遗产转化为文化服务的策略设计,在拓展非物质文化遗产多元化保护形式的同时,创造出更大的服务价值。方法从服务设计的观点出发,探讨非物质文化遗产文化服务的多元化属性,分析非物质文化遗产文化服务的类别及其价值体现;提出非物质文化遗产文化服务设计策略,分析羌族银饰文化服务的用户历程,使用服务蓝图工具研究服务系统中的接触点和相关者利益,构建APP应用框架。结论运用服务设计的思维方式,建立满足利益相关者需求的非物质文化遗产文化服务体系,挖掘文化作为服务资源的可能性,开拓非物质文化遗产多元化保护的途径,实现非物质文化遗产保护与满足大众文化提升需求的共赢。

It aims to propose some strategies that convert intangible culture heritage into cultural service. These strategies not only could expand the ideas of the protection of intangible cultural heritage, but also create greater service value. It discusses the properties of intangible cultural heritage services from the perspective of service design. It analyzes the content and value of intangible cultural heritage service, proposes intangible cultural heritage service design strategy, researches the customer journey of silver ornaments cultural service of Qiang, analyzes the touch points and needs of stakeholders by using blueprints, then builds the APP operation model. In the thinking of service design, it creates in- tangible cultural heritage service to meet the needs of stakeholders by service design tools, it could explore the possibility of culture service source and the ways of protecting intangible cultural heritage and achieve win-win situation of cultural protection and people＇s promotion demand.