“气韵”在产品设计中的应用

Application of "Artistic Conception" in Product Design

目的用气韵的审美视角研究北京奥运奖牌的设计理念,并简述里约奥运奖牌的设计突破、简析气韵的涵义与美学解释。方法从气韵的审美方式出发,探究北京奥运奖牌形式的呈现、材质的应用、寓意的表达。联系中国传统审美和当今国际审美特点,用专业的设计方法进行剖析。结论将民族传统材料与现代可持续环保材料进行结合能创造出具有传统文化底蕴和更具人文关怀的设计,能在国际市场上表现得更加出色。

It aims to study the design concept of Beijing Olympics medals from the aesthetic perspective of artistic conception, analyze the design breakthrough of Rio Olympic medals, the meaning of artistic conception and aesthetic in- terpretation. Starting from the expression of aesthetic spirit, it explores the presentation forms of Beijing Olympic medal, materials application and meaning expression. Combined with traditional Chinese aesthetics and modem international aesthetic features, analyze it with the professional design methods. The combination of traditional national materials and modem sustainable environmentally materials can crate design that has traditional culture and more humanistic, show even more outstanding performance in the international market exchanges.