“一带一路”背景下赣南旅游纪念品设计研究

"The Belt and Road" under the Background of Gannan Tourism Souvenirs Design

目的使赣南旅游纪念品设计与"一带一路"战略构想相结合,提升旅游纪念品的设计感和国际化。方法对赣南传统手工艺的传承和赣南古代海上丝路梅关古道进行分析研究,提取设计元素,提出"一带一路"背景下赣南旅游纪念品设计的开发思路。结论把"一带一路"主题与赣南民间工艺和赣南古代海上丝路巧妙结合,有利于打造具有赣南特色的"一带一路"旅游纪念品,展现赣南特色旅游纪念品新形象,提升赣南文化在国内和国际的影响力,促进地方经济发展。

Make gannan tourist souvenirs design combined with ＂the belt and road＂ strategic market, improve design feeling and the internationalization of the tourist souvenirs. Gannan traditional crafts heritage and gannan ancient mari- time silk road mei guan gu analysis, to extract the design elements, Proposed under the background of the course ＂the belt and road＂ of the thinking on the development of the tourist souvenirs design. All the way through the ＂the belt and road＂ theme and gannan folk craft and the combination ofjiangxi ancient maritime silk road is clever, make with characteristic of gannan ＂the belt and road＂ tourist souvenirs, show the new image of gannan characteristic tourist souvenirs, promote gannan cultural influence in the domestic and international, to promote the development of local economy.