精品电视节目运作形式在高校阅读推广中的应用思考

Thoughts and Application of the Running Forms of Excellent TV Programs in University Reading Promotion

创新扩散理论为高校借鉴电视节目运作形式开展阅读推广活动提供了科学依据。高校图书馆可以将《开讲啦》《佳片有约》《中国成语大会》等电视节目运作形式应用于真人图书馆、文学名著电影欣赏节、校园成语大赛等阅读推广活动。精品电视节目运作形式为高校图书馆创新阅读推广活动、打造校园阅读品牌、提升阅读推广水平提供一条新思路。

The theory of diffusion of innovation provides a scientific basis for universities to draw on the form of TV programs and carry out reading promotion activities. The running forms of some successful TV programs can be applied to some reading promo- tion activities in the library with the former providing a new idea for the latter to carry out innovative reading promotion activities, build the campus reading brands, and promote the level of reading promotion.