“小粉红”网络政治参与的集群式传播

The Cluster Communication of Network Political Participation Based on "Little Pinkos" Group

如今被标注为"小粉红"群体的90、00后爱国主义青年开始登上历史舞台,他们以其独有的方式参与民意表达并潜移默化地影响着网络舆论的走向。由于这一群体善用网络但对历史却缺乏一定的了解,因此在时代的背景下其政治参与往往具备行动模式的一致性、自主性以及话语风格的图像化、二元化特质,而这些特质又加速了传播形态的集群式发展,舆论走向由"内聚"向"外扩"再到"集群",呈现出一种闭环式的大社区化模式。

Today, the 1990s and 2000s generations of patriotic youths labeled as ＂Little pinkos＂, begin to en- ter the historical arena, they express their opinions in a unique way and influence the trend of public opinions. Be- cause this group is very good at using the network but is lack of understanding the history, therefore, in the context of the times their network political participation often have some characteristics such as coherence and autonomy of action patterns, visualization of discourse style and the elements of animation. These qualities have accelerated the spread of the form of cluster development, the trend of public opinion from ＂cohesion＂ to ＂outside expansion＂ , in the end to ＂cluster＂ , which show a large community model in closed-loop pattern.