城市品牌视觉形象设计多样性探讨——兼论广州城市品牌视觉形象创新设计

THE DIVERSITY OF CITY BRAND VISUAL IMAGE DESIGN: INNOVATIVE DESIGN OF GUANGZHOU CITY BRAND IMAGE

文章通过分析城市视觉形象的多样性设计,提出以城市文化构筑城市品牌视觉形象,凸显人文、开放、沟通、共创的设计理念,是未来城市品牌视觉形象设计的重要趋势。同样,广州需要一个开放性的、立足未来的、创新的城市品牌视觉形象,使之能够适应城市的发展,有利品牌的持续活化。

In this paper, it analyzes the diversity of urban visual image design, suggests that build the city brand based on the city culture, emphasizes the philosophy of design： humanity, patulous, communication and Co-Create, which were the important trend of city brand visual image design. Similarly, Guangzhou needs an open, based on the future and innovative visual image of the city brand, which can adapt to the development of the city, and would be propitious to the continued activation of the brand.