多感官整合设计与品牌体验的关联性

THE CONNECTION BETWEEN MULTISENSORY INTEGRATED DESIGN AND BRAND EXPERIENCE

随着社会的发展,人们对于品牌的体验不再局限于单一的、平面的视觉体验,而是出现了更加多感官体验的需求。在信息技术多元化的当下,多感官整合设计理念将视、听、味、嗅、触感之间相连接,让受众有效地感知与获得情感体验。本文结合实例来剖析多感官整合设计的多维度应用,旨在让受众意识到多感官体验发展趋势所在,技术的发展也为多感官整合设计开拓新空间。

With the development of society, people＇s experience is no longer limited to a single brand and graphic visuals, but the needs of a more sensory experience. In information technology, a wide range of multisensory integration design concept make a connection between the sense of see, hear, taste, smell and tactile, and let the audience effectively getting emotional experience. The paper analyzes multidimensional application of multisensory integration design, development trends designed to make audiences aware of multisensory experience where technology has developed multisensory integration designed to open up new spaces.