论广州乡村旅游纪念品的设计创新与开发

DESIGN INNOVATION & DEVELOPMENT OF SOUVENIR FOR GUANGZHOU COUNTRY TOURISM

广州的乡村旅游业发展得如火如荼之际,乡村旅游纪念品市场却显得特别被冷落,目前的乡村旅游纪念品形式单一、工艺粗糙,缺乏文化内涵和专业设计人员。要解决此问题,首先需要政府继续加大对旅游纪念品开发的扶持力度,引进设计人才,形成专业设计团队,其次,将当代审美与传统文化相结合,设计出有别于城市纪念品的产品,形成差异化竞争力,这样才能使乡村旅游纪念品最大程度地留点土味、带点野味、显点俗味、存点古味、沾点洋味。

The country tourism in Guangzhou is currentty booming, whereas the market of country souvenir appears gloomy. The existing country tourism souvenirs are mainly of boring shape and poor process treating, and lack inner cultural meaning, meanwhile, design professionals are not sufficient. To solve the problem, the government acts as key roll to continuously put more efforts on supporting the development of tourism souvenir, drawing design talents and forming professional design teams. Additionally, combining the contemporary beauty appreciation with traditional culture to hammer out unique country souvenirs which differentiate urban ones, which thus of unique competence, which to maximum extent of some wildness, some common customs and some modern sense, and with the character of both east and west.