摘要
经济的发展推动了物质生活的富足,物质的富足则给人们更多的时间追求精神生活,企业的发展不再是单纯的产品生产,而应当构建起其完善的品牌形象。品牌形象的构成元素也开始从单纯的具象化图形向着更有内涵的方向发展,其构成元素的意象化表达成为品牌形象内涵与外延的延伸点,也开始受到更多设计师及受众的关注。文章及于此,对VI设计中构成元素的意象表达策略进行探究性分析。
The economic development promotes the abundance of material life, and material wealth gives people more time to pursue spiritual life. The development of enterprises is not the simple product production, and we should establish the perfect brand image. The elements of brand image also started from a simple figurative graphic toward more connotation development, The elements of the imagery structure is expressed as extension that points the denotation and connotation of the brand image, It also began to receive more designers and the audience＇s attention. In this paper, we analyze the image representation strategy of elements in VI design.
出处
《设计》
2017年第20期108-109,共2页
Design
关键词
VI设计
构成元素
意象表达
VI design Component elements Image expression
