数字艺术的产业属性、产业化发展阶段及其特征探究

Research on the Industrial Attribute and the Stage of Industrialization the Characteristics of Digital Art

伴随数字艺术在我国的发展和数字艺术产业的产生,不论学界还是产业界对数字艺术产业的认知均存在差异和模糊问题,这较严重影响当下我国产业发展政策制定和产业人才培养.本文通过文献综述研究、历史研究和分析比较研究等方法,主要针对先进的国境外数字艺术产业发展历史过程中重要的节点性人、事、物等主要内容,从艺术、技术和产业3个角度,分析挖掘产业化重要节点的历史客观事实,揭示数字艺术的产业属性,以及数字艺术产业化阶段及其产业特征,为我国"十三五"启动的"数字创意"战略新兴产业发展在认知理论上提供补充,并为产业发展及其产业人才培养按照清晰的目标和科学的途径发展提供有益的参考.

With the development of digital art in China and the emergence of digital art industry, people from both the academic circle and the industrial field hold different and ambiguous understanding towards digital art, which is not conducive to its policy-making and talent cultivation. Through research on reference materials and history, together with approaches such as analytical and comparative study, this paper focuses on those important persons, incidents and objects during the development process of digital art inside and outside China. From the three aspects of art, technology and industry, it makes clear the attribute of digital art, its industrialization and characteristics. It helps to understand ＂Digital Innovation＂ as a new strategic industry after the 13th ＂Five Year Plan＂, and set a clear goal in talent cultivation and the healthy development of digital art.