经济新常态下我国传统家居行业转型升级策略探析

Transformation and Upgrading Strategies for Chinese Traditional Household Industry in New Economic State

经济新常态下,我国传统家居企业间的竞争日趋激烈,文章通过分析家居行业转型升级中面临的机遇与挑战,提出积极推进家居行业的供给侧改革、积极融入"互联网+"时代、积极探索销售渠道创新、积极组建泛家居跨界联盟、积极尝试个性定制服务、积极推进企业跨界转型等策略,希冀为实现传统家居企业的营销增长及转型发展提供借鉴。

In the new economic state, competition of Chinese traditional household industry is increasingly hing pan-household alliance, actively trying personalized service, and actively implementing enterprise cross-industry transformation, in hope of giving reference to traditional household industry for its sale growth and transformed development.