快递企业运营模式的博弈研究

A Game Study on the Operation Mode of Express Enterprise

文章基于博弈论对快递企业的运营模式进行研究,针对我国快递企业的现状,在总结前人研究的基础上指出研究的背景和意义;其次,指出了目前快递企业的三种经营模式:加盟制、直营制、混合型。随后指出快递企业运营过程中不同参与者:快递企业与供货商(包装盒、包装袋等的包装厂家)、快递企业同行。再次,引入博弈论相关模型对快递企业与不同的参与者之间的博弈分析。文章的理论基础来源于决策论中的"博弈论",同时结合管理学的相关知识,在定性分析与定量分析的基础上探讨快递企业与相关参与者间的博弈分析。

Based on the game theory, this paper studies the business model of express delivery business, and points out thebackground and significance of the research on the basis of summarizing the predecessors＂ research. Secondly, it points out thethree business modes of the express business： franchise pattern, straightforward, mixed type. And then pointed out that the couriertmsiness operations in the process of different participants： courier companies and suppliers （packaging, packaging bags and otherpackaging manufacturers）, courier business counterparts. And then introduces the game theory related model to the game analysisbetween the express business and the dift^rent participants. The theoretical basis of the article is derived from the ＂game theory＂in decision theory. At the same time, based on the qualitative analysis and quantitative analysis, this paper discusses the gameanalysis between express delivery enterprises and related participants.