双路径视角下纸质读物与数字读物的比较分析研究

Comparative Analysis of Paper Reading and Digital Reading the Double Path Perspective

全民阅读上升为国家战略的背景下,全面提升全民阅读质量,促进纸质阅读与数字阅读相融合,揭示读者读物选择偏好的原因十分必要。依托双路径模型,构建阅读载体双路径影响模型。通过问卷调查收集数据,采用统计比较分析方法对比纸质读物与数字读物在中枢路径和边缘路径上的差异,发现纸质读物的信息质量、信源可信度和声望均明显高于数字读物。结合研究结果,阐释读者偏爱纸质读物的本质原因,并为提升全民阅读质量提供建议。

In the background of national strategy of universal reading we should comprehensively improve the reading quality, promote the integration of paper reading and digital reading and reveal the reasons for readers＇ preference for reading. Through the double path model, the double path model constructed reading carrier ,the questionnaire survey to collect data this paper, statistical comparative analysis method to contrast the differences of paper reading and digital reading on the edge of the central path, and the differences of paper reading and digital reading in the central path and the edge path, this paper thinks that information quality, source credibility and reputation of paper reading is significantly higher than digital reading. Based on the research results, the author explains the nature of readers＇ preference for paper reading. Some suggestions for improving the quality of universal reading are put forward.