我国盗版童书的网络市场生存模式探析——基于群落建构过程的生态视角

The Survival Mode of Children's Books in Network Market :on the Ecological View of Community Construction Processing

随着电商平台的快速发展,网络市场成为盗版图书泛滥的重灾之地。儿童阅读市场高歌猛进的同时,盗版童书更是在网络渠道中大肆猖獗。然而,只有了解和掌握其生存模式才能实现治理的针对性和有效性。本文基于群落建构过程的生态视角,分别从选择、漂变、成种、扩散四个基本过程,在与正版童书的比较中对网络市场盗版童书的生存模式进行分阶段的细致考察,为网络盗版治理提供新的思路。

With the rapid development of e-commerce platform, network market has become a disastrous place where pirated books run rampant. The condition of children＇ s books in online market is especially serious as the children reader market goes rising, thus it is extremely urgent to have a real insight into the survival mode of pirated children＇ s books in network market. In this paper, the survival mode of pirated children＇ s books in the network market will be analyzed at stages including selection, drift, speciation and dispersal on the ecological view of community construction processing. The result will provide a new ideas for the govemance of piracy in network market.