基于“用户—媒体—学术”视角的网络热词传播特征分析

Communication Features of Network Hot Words from “User-Media-Academy” Perspective

以网络热词"高富帅"为例,从用户搜索行为、媒体报道、学术研究三个维度对该词的传播特征展开对比分析。研究发现,网络热词的传播存在自媒体向主流媒体和学术界逆向传播的现象;同时,综合国力和国际影响力的提高使得我国在新闻传播领域的话语权有所提升。

Taking the network hot word ＂Gao Fu Shuai＂ as an example, compares and analyzes the communication characteristics of ＂Gao Fu Shuai＂ from three dimensions including user search behavior, media coverage and academic research. The paper finds that there exists reverse dissemination phenomenon from we media to the mainstream media and academic outputs. Meanwhile, the usage of this word by media abroad indicates that the discourse power of China in the field of journalism and communication has improved.