基于文化维度理论的网络孔子学院跨文化传播策略

Cross-cultural communication strategy of Confucius Institute online based on the theory of cultural dimensions

网络孔子学院作为当前全球化语境下充分利用互联网完成跨文化传播的重要机构,既肩负着语言教学的任务,也肩负着输出中国和中华民族文化的重任。通过霍夫斯泰德文化维度理论分析传播对象国之间文化价值观的差异,减少和避免因文化差异导致的阻隔效应,为网络孔子学院未来的建设提供借鉴。

Confucius Institute online is the important institution making use of cross-cultural communication on the web in the context of globalization.Except language teaching,it is taking over the important tasks of exporting China and Chinese culture.This paper analyzed differences between communication object countries in cultural values by Hofstede＇s cross-cultural communication strategy,reduced and avoided blocking effect due to cultural differences,offering reference and reflection for future construction of Confucius Institute online.