摘要
随着我国市场经济的建立与完善,企业之间的竞争越发激烈,要想在竞争中立于不败之地,就得寻找生存之路。以诚信为基础的CI战略给我国企业提出了新的挑战和机遇。
With the establishment and maturation of market economy in china, the competition of enterprise becomes more and more severe, if the enterprise wants develop steadily, the right survival and development road should be found. The CI strategy based on good faith provides both new opportunity and challenge for enterprise.
出处
《哈尔滨商业大学学报(社会科学版)》
2002年第3期37-39,共3页
Journal of Harbin University of Commerce:Social Science Edition
关键词
CI
品牌
无形资产
CI
trademark
invisible assets