摘要
移动互联网时代,用户的网络阅读习惯是快速浏览简洁文字、喜欢读图和看小视频。而经问卷调查,用户认为国内大部分主要新闻网站PC端页面文字密集,互动和导航功能弱,不能满足他们浏览新闻的喜好,这要求国内主要新闻网站与时俱进,深入基层了解用户网页浏览规律,转变"重传播、轻效果"的工作作风,改变网站堆砌内容的做法,转变复杂、枯燥的文风,增强页面的可视化、导航聚焦效果和内容的可读性,以消除用户阅读障碍,赋予他们使用PC端浏览新闻的能力。
In the mobile Internet era, the users have the online reading habits of browsing the simple text quickly, reading the pictures and watching video clips. The questionnaire survey reveals that users think that web pages of most of the main domestic news website＇ PC terminals have too many words, their interactive and navigation functions are weak which are unable to meet their news preferences. ＇The domestic major news websites should keep pace with the time, understand the users＇ browsing pattern, change the work style of ＂value the transmission, not value the effect＂, change the ways of piling up the content to increase the readability, navigation, visualization and the focusing effect of the websites, which will eliminate users＇ browsing obstacles and enable them to use the PC terminals to browse news.
作者
宁丽丽
NING Li-li(Literature Institute, Dali University, Dali 671003, China School of Journalism and Communication, Tsinghua University, Beijing 100084, China)
出处
《编辑之友》
CSSCI
北大核心
2017年第10期64-67,共4页
Editorial Friend
基金
国家社科基金重点项目"‘新新媒介’环境下的报纸发展趋势及转型研究"(14AXW003)阶段性研究成果
"教育部新世纪优秀人才支持计划"项目"媒介融合背景下的党报创新策略"阶段性研究成果
关键词
新闻网站
网页编辑
用户体验
传播效果
news website
web editing
user experience
communication effect
