用户体验设计视角下科技期刊微信公众号设计策略

Strategies of designing We Chat official accounts of sci-tech journals in the “Internet plus” era

从用户体验设计的视角研究"互联网+"时代科技期刊微信公众号的设计策略。从设计前提、设计重点、设计特色和设计保障4个方面着手,提出了以把握用户体验设计、丰富服务内容与感官形式、突出情感基因互动、体现敏捷与极致设计的科技期刊微信公众号设计策略。认为在"互联网+"时代,科技期刊微信公众号的设计可结合互联网思维,在用户体验的基础上为用户搭建内容、情感和体验相结合的互动平台,提升用户体验效果,促进科技期刊的发展。

This paper is focused on the design strategies of WeChat official accounts of sci-tech journals in the ＂Internet plus＂ era from the perspective of user experience. From four aspects, including design premise, design focus, design characteristics and design warranty, it puts forward the design strategies of the WeChat official accounts of the sci-tech journals, which are based on grasping the user experience design, enriching the service content and the sensory form, highlighting the emotional gene interaction, and embodying the agile and iterative design. It points out that the design of WeChat official accounts in sci-tech journals should be combined with the Internet thinking and based on the user experience, which can improve the user experience and promote the development of sci-tech journals.