智能互联产品内容个性化的构成维度研究

Empirical Study on the Content Personalization Dimension of Smart Connected Products

在文献阅读和深度访谈的基础上,提炼出28个智能互联产品内容个性化测量题项,通过问卷调查收集数据,采用因子分析和回归分析等方法对智能互联产品内容个性化构成维度进行了实证研究。研究结果表明:智能互联产品的内容个性化由内容推荐、内容定制、内容优化、内容扩展和内容安全五个维度构成;内容定制是最重要的维度,其后依次是内容优化、内容推荐、内容扩展和内容安全。

On the basis of literature review and depth interview, twenty-eight content personalization measurement items of smart connected products are extracted. Then through the questionnaire collected data, the dimensions of content personalization and user perception of each dimension are empirical research by used the methods of factor analysis and regression analysis. The research results indicate that the content personalization of smart connected products is consists of five dimensions, which are content recommendation, content customization, content optimization, content extension and content security. Among these factors, the most significant one is content customization, followed by content optimization, content recommendation, content extension and content security.