论文化育人视野中的大学校徽

On the University Badge in the View of Culture Oriented Education

在大学里,文化育人指的是以优秀的大学文化引导人、教育人、培养人、塑造人,使得培养对象健康地成长、成人、成才。而大学校徽是一所大学的“文化名片”,也是大学文化育人的载体之一。我国大学现在所使用的校徽在设计上太过统一,趋同感较高,辨识度太低,对自身特色的凸显不够,价值取向与精神文化同质化也较为严重,给文化育人增添了许多模糊感。鉴于此,可以在设计之时,坚持文化育人的基本原则,从校徽的形状、文字、图案、色彩等要素着手,从而突出其特色,彰显其个性,充分发挥其文化育人之功能。

In the university, cultural oriented education means that to guide, educate, cultivate, and shapepeople to grow up to be an excellent talent. The university badge is not only a university ＂cultural card＂, butit also is one of the carrier of university culture. The school badges used now in universities are too unifiedin the design, with high sense of convergence, too low distinguishing degree and their own characteristicsare not highlighted enough. Their value orientation and spiritual culture homogenization is getting moreserious so that the cultural education is added witha lot fuzzy sense. In view of this, we can design theuniversity badge in shape, character, pattern and colors while adhering to the basic principles of culturaleducation, thus highlighting its characteristics and give full play to its cultural educational functions.