基于“互联网+”的网络直播课程营销策略研究——以《数据挖掘》课程为例

Research on Marketing Strategy of "Internet+" Webcasting Course——Taking Data Mining Course as an Example

网络直播课程建设是远程教育的新发展方向,是依靠信息技术实现终身教育的有效方式。但现有网络直播课程建设存在不少弊端,诸如课程内容的粗糙性、重复性,使得传统的教学模式在网络直播环境下很难得到发展。本文对"互联网+"环境下的网络直播课程建设进行了系统研究,并以《数据挖掘》课程建设为例,探讨"互联网+"新环境下的网络直播课程的营销策略。

As a new development direction of distance education, webcasting course is an effective way to achieve lifelong education through information technology. However, there exist many drawbacks in the existing webcasting courses, such as the roughness and repetition of curriculum content. The traditional teaching mode is difficult to de- velop in the webcast environment. This paper systematically studies the construction of webcasting course under In- ternet ＋ environment, and takes the construction of data mining course as an example to explore the marketing strate- gy of webcasting course under Internet ＋.