面向大学生的运动类APP的功能设计

Functional Design of the Sports APP for College Students

移动互联网的飞速发展,催生了一系列融合资讯、工具、电商等功能的运动健身类APP,逐渐改变着人们运动健身的习惯和方式。借助运动类APP,大学生也开始了运动之旅,但却不能长期坚持,通过问卷调查发现,一是由于大学生自身内心动机不强,二是这些运动类APP功能不足、粘性不够。本文结合对运动市场的研究分析,针对大学生运动状况,在现有运动类APP的基础上,设计了一款面向大学生的运动类APP,以期更好地满足大学生多样化的需求,并帮助大学生坚持运动。

The rapid development of the mobile Internet has brought about a series of sports and fitness app integrating fimcfions like information, tools, and e-commerce, which gradually changes the way people exercise. College students always start to take exercises with the help of sports app, but they can hardly make it habit. Through the questionnaire survey, it is revealed that one reason is that their inner motivations are not strong enough. Secondly, the functions of these sports app are insufficient and lack of viscosity. Based on the research and analysis of the sports market and in view of the present situation of college students＇ exercising, the paper proposes a functional design of sports app targeting at college students on the basis of the existing sports app, so as to better meet the diverse needs of students and help students form a habit of exercising.