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不同付款方式下资金约束供应链的定价策略 被引量:9

Pricing strategy of supply chains with capital constraints based on different payment terms
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摘要 面对市场需求确定和银行提供融资服务的情形下,由单个资金约束的制造商与单个资金约束的零售商组成的供应链,从企业各自利润最大化出发,构建了不同付款方式下的供应链定价决策模型,并对比分散式供应链与集中式供应链的最优利润.研究表明:零售商选择的最优付款方式是以融资服务利率为条件.当以资金约束的集中式供应链最优利润水平为参照,表明存在提升分散式供应链利润的定价策略.并且在分散式供应链下,设计的收益共享契约能够实现零售商与制造商所获利润的帕累托改进.最后通过算例分析验证了研究结论与所设计收益共享契约的有效性. Under deterministic demand and appropriate financial services, there exists a supply chain consisting one manufacturer and one retailer both of whom are capital constrained. With the purpose of maximizing the profit of enterprises, this paper constructs models of pricing decision-making with different payments terms,and compares the optimal profit of decentralized supply chain with that of centralized supply chain. The results show that the conditions that retailer chooses the optimal payment terms are based on given rates by banks.On account of optimal profit of centralized supply chain with capital constraints, there exists pricing strategies which can increase the profit of decentralized supply chain. Then, revenue sharing contracts are designed in decentralized supply chains to improve the profits of both the manufacturer and the retailer. Finally, a numerical example is used to verify the results and effectiveness of revenue sharing contracts.
作者 沈建男 骆建文 李超 Shen Jiannan Luo Jianwen Li Chao(Antai College of Economics and Management, Shanghai Jiao Tong University, Shanghai 200052, China Sino-US Global Logistics Institute, Shanghai Jiao Tong University, Shanghai 200052, China)
出处 《系统工程学报》 CSCD 北大核心 2017年第4期513-521,共9页 Journal of Systems Engineering
基金 国家自然科学基金资助项目(71072063 71372107)
关键词 资金约束 付款方式 定价策略 收益共享 capital constrained payment terms pricing strategy revenue sharing
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