基于RFM的客户细分及规则挖掘应用研究

RFM-based Approach to Customer Segmentation and Rule Excavation

文章结合RFM模型,在应用K-means方法进行客户细分,FRI方法和Apriori算法提取规则等方面进行了研究,最后结合具体案例,对数据挖掘技术在企业CRM系统中的应用进行实证分析。

Then, use FRI and Apriori method to extract the n.des respectively. Finally ,with the introduction of case, this thesis analyses the specific app/ication of data mining in enterprise CRM.