资本逻辑、异化与全民网络直播

Capital logic; Alienation; National Wide on-line Broadcast

移动媒体的即时性、低门槛以及互动性带来了互联网的新一轮全民直播狂欢。这一社会现象,不仅反映了技术革新对人们生活方式的改变,还揭示了资本逻辑下的全民网络直播的异化。资本的可量化、利益追求最大化、空间生产的特点以及资本逻辑与生活逻辑的冲突,使得资本逻辑下的全民直播成为制造异化的"温床"。因此,深入探究资本逻辑下的全民直播形式,以及全民直播形式背后的资本逻辑运行方式,对于建设积极向上的网络移动直播平台文化具有重要的意义。

The immediateness, the low professional requirement and the good interaction of mobile media have caused a round of on-line national wide broadcast carnival. This phenomenon not only reflects that the new technology has changed people＇s life style, but also reveals the alienation of national wide broadcast based on the capital logic. The quantifiable capital, the maximized profits, features of production space and the conflict between capital logic and life logic are all the breeding ground of this alienation. Therefore, in order to construct a positive internet-based mobile broadcast platform, it is important to explore the forms of national wide broadcast in the capital logic and its operation principle.