网络突发事件的信息传播特征——基于“1S+3W”模式的分析

On Characteristics of Information Transmission of Internet Emergency Event——Analysis based on "1s+3w" mode

网络突发事件的信息传播是一个由多种要素组成的复杂过程。哈罗德·拉斯韦尔提出的"5W"模式理论为信息传播活动的研究建构了基本的研究框架,在互联网技术和信息传播技术的发展中,"5W"模式逐渐被优化为"1S+3W"模式。以"1S+3W"为理论基点,从信息传播参与者/主体、信息内容、传播媒介、传播效果四个角度,对网络突发事件的信息传播特征进行概括分析,可以揭示网络突发事件中的信息传播特征及其活动规律的内在本质。

The information transmission of internet emergency event is a complex process composed of many factors. The ＂5W＂ model theory proposed by Harold Lasswell constructed the basic research framework for the study of the information dissemination activities. In the development of Internet technology and information technology, it could be gradually optimized as the ＂1S＋3W＂ mode. Taking ＂1S＋3W＂ as the basic theory, the article summarizes the information transmission of internet emergency event and reveals its characteristics and essence from four aspects such as participant / subject, content, media and information dissemination effects.