2001年～2014年河南省入境旅游市场变化特征分析

Analysis on Variation Characteristics of Inbound Tourism Market from 2001 to 2014 in Henan

本文利用2001年~2014年河南省入境旅游市场统计数据,对其入境旅游市场的规模、结构和空间分布变化特征进行了全面分析,以期为拓展河南省入境旅游市场提供相应对策.结论如下:(1)入境旅游市场规模呈现波动上升趋势,其中2003年以前增长缓慢,2003年~2012年一直处于稳定的快速增长阶段,2013年~2014年入境旅游市场呈下降趋势.外国旅游市场规模大于港澳台,且这种差距在不断缩小.(2)入境旅游市场结构趋于合理,在16个细分市场中,台湾、香港较为稳定,占有重要地位;韩国为新兴市场发展迅速,其他市场发展较为缓慢,日本出现倒退现象.(3)空间分布结构不均衡,各细分市场间的相对差异逐步扩大.

Based on the statistical data of inbound tourism market from 2001 to 2014 in Henan, the variation characteristics of market size, market structure and spatial distribution are analyzed in this paper. Through analysis, some countermeasures are put forward to expand inbound tourism market in Henan. The results show that （ 1 ） Inbound tourism market scale presents a fluctuating upward trend. It is slow growth before 2003, stably rapid growth from 2003 to 2012, and decline in 2013 and 2014. （2） Its market structure tends to be reasonable. In these segments, the markets of Taiwan and Hong Kong develop stably, which have an important position. Korea market is a newly emerging market, which develops rapidly. Other markets develop slowly, and Japan market pres- ents regressive phenomena. （3） The spatial structure constantly tends to be unbalanced and the gap between these segments is grad- ually broadened.