“自律”与“他律”之辨——“公共性”作为信息设计的伦理意向

The Dialectical Relationship between Self-discipline and Heteronomy:“Publicity” as the Ethical Intention of Information Design

设计其本质即是一种价值判断主导的形态转化过程。在这个创造力实践中,人的内在伦理意向在设计中被物化,并呈现于功能意义的产品。信息设计范畴的"公共性"其实是设计在人的"生理尺度"、"心理尺度"之外的一种道德"律",也正是这个道德"律"的存在,信息设计才能成为负载社会价值的实践。客观上达成信息设计伦理意向的"应然",有两条实际进路:一是"自律"之外的行为限定,二是"他律"之外的责任反思。无论是"自律"还是"他律",最终指向都是"人"。在这里"人"是社会意义的符合体,并与真实世界的生活境域紧密关联。

The essence of design is a form of value-dominated transformation.During this creative practice,the inner intention of the designer will be materialized and presented in the functional product.Besides ＂physiological scale＂and ＂psychological scale＂,in information design,＂publicity＂is a kind of moral ＂law＂,which exists and makes information become a kind of social practice loaded with great value.There are two practical approaches： one is the restriction of behavior outside ＂self-discipline＂,and the other is the introspection of responsibility outside of the ＂heteronomy＂.Whether it is ＂self-discipline＂or ＂heteronomy＂,its ultimate point to ＂human＂.Here,＂human＂is the social significance of complex,which is closely related with the real-world.