网络舆情生态系统运行的动力节点解析

Research on the Dynamic Nodes of Network Public Sentiment Ecosystem

网络舆情生态是一个复杂多变的社会生态系统,系统内舆情主体因素、舆情客体因素及舆情环境因素相互影响、相互作用、相互制约,发生着多维度、多层次、立体化的互动。研究从"生产——传播——消费——分解"四个关键节点来解构网络舆情生态系统的动态运行过程:生产动力驱动网络舆情的酝酿生成;传播动力推动网络舆情的扩散升级;消费动力拉动网络舆情的集中爆发;分解动力催动网络舆情的消退与转化。这四个动力节点是探究网络舆情生态系统运行机制的重中之重,也是有效化解舆情危机、实现网络舆情生态治理的逻辑起点。

Network public sentiment ecology is a complex social ecosystem.The subjective factors,objective and environmental factors of the ecosystem interact,interdependence and restrain mutually as a whole.To analyze the dynamic operation of network public sentiment ecosystem,this research has based on four key nodes：producing,disseminating,consuming and decomposing.Brewing of network public sentiment is driven by producing power; diffusion of network public sentiment is promoted by disseminating power; outbreak of network public sentiment is pulled by consuming power; dissipation of network public sentiment is catalyzed by decomposing power.The four dynamic nodes are vital points to explore the operation of network public sentiment ecosystem and logical starting points to resolve the crises of network public sentiment for ecological management of the ecosystem.