面向供应链的社会责任协同治理研究

Research on the Synergy-governance of Corporate Social Responsibility in Supply Chain

面对激烈的经济全球化竞争,供应链上的社会责任问题凸显。构建依赖社会责任水平的供应链基本经济利润模型,定量化地分析影响供应链履行社会责任的关键因素,以及当社会责任具有明显市场识别效应和社会责任面临市场失灵两种状态下,推进社会责任的动力及障碍。结果认为:在正视各种客观存在前提下,供应链自身应建立面向供应链系统社会责任水平的收益分配机制、基于社会责任信任的供应链合作伙伴关系,以及供应链社会责任知识管理体系等内部治理机制;针对供应链运营的外部环境,构建面向供应链而不仅是核心企业的社会责任监管制度、提升非政府组织与媒体的协同作用力、构建基于供应链利益相关者的社会责任公共促进平台、建立供应链社会责任透明的制度及氛围等外部治理机制,从而有效协同推进供应链社会责任水平,实现供应链的良性运行和可持续发展。

As the fierce competition of economic globalization,it has become a prominent problem to manage the social responsibility in supply chain.We develop the basic economic profit models of supply chain depended on the different social responsibility levels.Then,we quantitatively analyze the key factors affecting the economic properties of social responsibility,and discuss the motivations and obstacles of promoting social responsibility of supply chain when social responsibility can be recognizedobviously in market or not.Further more,we come up with the synergy-governance strategies based on the internal and external environment of supply chain.That is,under the premise of rightly facing objective reality,the supply chain should build internal management mechanism,such as a come distribution mechanism facing supply chain social responsibility level,supply chain partnership based on social responsibility of trust and social responsibility knowledge management system of supply chain.According to the external environment of supply chain operations,It also need to build a social responsibility monitoring system facing supply chain rather only core enterprises,to improve the collaborative effort of non-governmental organizations and media,to construct public social responsibility promotion platform based on supply chain stakeholders,and to establish a transparent social responsibility system of supply chain,so as to effectively promote supply chain social responsibility level and realize the sound operation and sustainable development of supply chain.