基于领域本体模型的情景分析法在中小企业竞争情报中的应用研究

Research on the Application of Scenario Analysis Based on Domain Ontology Model in Competitive Intelligence of Small and Medium Sized Enterprises

【目的/意义】基于领域本体模型的情景分析法可以从竞争环境、竞争对手、竞争策略三方面解决中小企业竞争情报的难题。【方法/过程】以描述逻辑、语义推理和情景分析法为理论基础,设计基于领域本体模型的中小企业竞争情报系统架构。在分析架构机理的基础上,利用本体工具以及多种推理优化规则,构建情报知识库、决策习惯本体库以及推理模块。【结果/结论】可以实施智能推荐服务,为中小企业竞争情报工作起到显著的决策辅助作用。

【Purpose/significance】The scenario analysis method based on domain ontology model can solve the difficult problem of competitive intelligence in three aspects： competitive environment, competitors and competitive strategies.【Method/process】Based on the theory of description logic, semantic reasoning and scenario analysis, this paper designs a framework of competitive intelligence system based on domain ontology model for small and medium-sized enterprises. On the basis of analyzing the mechanism of the architecture, we use the ontology tools and several kinds of inference optimization rules to construct the intelligence knowledge base, the decision habit ontology base and the inference module.【Result/conclusion】The intelligent recommendation service can be implemented. This framework of competitive intelligence system plays an important role in the decision support for the competitive intelligence work of the small and medium-sized enterprises.