O2O平台的盈利模式分析——以美团网为例

Analysis of Profit Model of O2O Platform:Take Meituan as an Example

互联网的普及使用,促使企业逐渐改变传统的商业模式,向电子化、网络化、信息化模式发展。O2O运营模式逐渐成为企业商业模式发展的主要方向。在竞争激烈的商业环境下,企业如何能有效经营,持续盈利,一直是学者和企业家非常关注的问题。文章以典型的O2O平台——美团网为例,研究分析其发展历程、融资情况、盈利模式,再结合平台自身特点进行论述,为O2O平台企业的发展和后期盈利增长提出相关建议。

With the growing popularity of the Internet,traditional business model is gradually closed to the electronic model,network model,information technology model.O2O model has gradually become the main direction of business model.Under the fierce competition business environment,how enterprises can effectively operate,and keep sustained profit,are the problems that scholars and entrepreneurs concerned about.This paper analyzes the development history,financing situation and profit model of the typical O2O platform——Meituan and discusses the characteristics of the platform,then puts forward some useful suggestions for the 020 enterprise and the later profit growth.