打造长沙特色竞争优势,提升长沙文化竞争力

To Build Changsha Characteristic Competitive Advantage and Enhance the Cultural Competitiveness of Changsha

文化产业作为一种"软实力",在当今世界,正日益彰显出巨大潜力和发展空间,受到国际国内城市区域竞争的广泛重视。长沙作为中部的首批国家历史文化名城,提升其文化竞争力的任务非常紧迫。文章通过长沙文化资源及其产业软实力现状及其文化产业发展的特色优势分析,最后得出打造特色竞争优势提升长沙文化竞争力的战略对策。

Cultural industry,as a ＂soft power＂,is increasingly highlighting the great potential and development of space in today＇s world,and is widely valued by the international and domestic urban regional competition.Changsha as the first batch of national historical and cultural city in central China,it is very urgent to enhance its cultural competitiveness.Through the analysis of the status quo of Changsha cultural resources and its industrial soft power and the characteristics of its cultural industry development,the paper draws the strategic strategies to build the competitive advantage of Changsha and enhance the cultural competitiveness of Changsha.