“一带一路”背景下广东民营企业“走出去”战略分析

Analysis on the Strategy of "Going Out" of Enterprises in Guangdong Private under the Background of "One Belt and One Road"

随着"一带一路"国家政策及配套利好措施的制定与实施,广东民营企业"走出去"步伐加快。文章首先阐述广东民营企业"走出去"现状,对民营企业对外投资特点进行了归纳,其次运用SWOT-PEST战略分析工具,结合"一带一路"战略背景,提出广东民营企业存在的优势、劣势、面对的机遇和威胁。文章最后从国家政府层面、行业协会层面、企业层面提出推动广东民营企业"走出去"战略对策。

With the development and implementation of national policy of ＂One Belt and One Road＂ and the supporting good measures,the pace of ＂going out＂ of Guangdong private enterprises is accelerated. This paper firstly introduces the ＂going out＂ status of private enterprises in Guangdong Province, and summarizes the characteristics of foreign investment in private enterprises. Secondly, SWOT-PEST strategic analysis tool is used to analyze the advantages, disadvantages opportunities and threats of private enterprises in Guangdong by combining with the strategic background of ＂One Belt and One Road＂. At the end, the paper puts forward the countermeasures to promote the ＂going out＂ strategy of Guangdong private enterprises from the level of national government, industry association and enterprise.