开放获取期刊知识传播效果研究

The Research on the Effect of Knowledge Dissemination of Open Access Journals

基于拉斯韦尔的5W模式从内容、媒介、受众和环境四个维度构建了开放获取期刊知识传播效果的评估指标体系,并利用层次分析法借助matlab数学工具确定了各指标权重。结果表明,开放获取期刊知识传播效果主要取决于内容质量(0.4853)和受众基础(0.2933),在一定程度上也会受到媒介传播(0.1354)和环境条件(0.0860)的影响。

Based on Harold Lasswell's '5W'model of communication,this paper constructs an indicator system for evaluating the effect of knowledge dissemination of open access journals from four dimensions of content,media,audience and environment,and then used the analytic hierarchy process( ahp) with the aid of matlab mathematical tool to determine the weights of indexes. The results show that the effect of knowledge dissemination of open access journals depends mainly on content quality( 0.4853) and based audience( 0.2933),and it is also influenced by media dissemination( 0.1354) and environment condition( 0.0860).