冬奥会对我国运动休闲产业的影响研究

Research on the Influence of Winter Olympic Games on China's Sports and Leisure Industry

冬季奥运会把冬季运动休闲、娱乐项目汇聚在一起,成为休闲运动的盛会。在中国运动休闲产业发展经历瓶颈期的当下,北京-张家口冬奥会无疑对我国运动休闲产业的发展起到重要的推动作用,不仅仅是在冬奥会期间赛会本身带来的运动休闲消费与投资,而且在赛会之后的相当长的一段时间内还会影响整个社会的运动休闲理念和休闲产业的发展方向,而北京-张家口休闲经济带的成型与发展更将是必然的结果。

Winter Olympic Games become a leisure sports event together with winter sports and leisure,entertainment projects.China＇s sports and leisure industry development is experiencing bottleneck period of the moment,Beijing-Zhangjiakou Olympic Games will undoubtedly play an important role in promoting the development of China＇s sports and leisure industry,not only in the Winter Games during the tournament itself to bring the sports leisure consumption and Investment,but also in the tournament after a long period of time will also affect the whole society of sports and leisure and leisure industry development direction,and Beijing-Zhangjiakou leisure economy with the formation and development of more will be the inevitable result.