特朗普竞选海报的多模态语篇分析

Multi-mode Discourse Analysis of Donald Trump's Campaign Posters

不同的符号系统呈现不同的模态。特朗普的竞选海报中包含文字、颜色、图形等多种符号,是典型的多模态语篇。对特朗普的竞选海报进行了多模态语篇分析,分析特朗普竞选海报中的多个模态是如何进行意义共建的,是如何巧妙地帮特朗普"拉票"的。

Different symbol systems are displayed in different modes.There are different symbols like words,colors and pictures in Trump＇s posters,showing a typical multi-mode discourse.This paper makes a multi-mode discourse analysis in Trump＇s posters,discussing the co-construction of different modes,and how they function in vote-seeking.