体育旅游资源信息管理可视化的研究

Research on the Visualization of the Management of Information Resource in Sport Tourism in Our Country

近年来,在国家政策推动下我国体旅游产业得到快速发展。然而,在资源信息化管理方面相对其他行业还较为落后,不仅表现在信息化程度低,方法单一,而且尚末形成有效市场营销效应。体育旅游在营销中无法彰显体育旅游文化品牌和核心价值吸引大众"眼球";体育旅游资源的信息分散管理处于孤岛现象;体育旅游资源的信息管理与智能终端的普及应用不相适应。当前,有必要建构体育旅游资源信息管理可视化体系以及体育旅游在市场营销过程,以推动体育旅游的实体产业逐渐向虚拟产业延展,形成现实空间与虚拟空间相结合的线上线下游乐互动以吸引游客的新业态。

In recent years,under the promotion of national policy,the sports tourism industry has developed rapidly in our country,but as far as the management of information resource is concerned,it is more relatively backward than that in other industries.lt is not only in the low informationization level,singular method, and also has not been formed the effective marketing effect.Sports tourism marketing cannot show its brand of culture and its core value in order to attract the masses＇^yeball＂. The decentralized management of information resources in sports tourism doesn7 t adapt to the popular intelligent terminal application.The aim of this study is to construct a system of the management on visual information resources in sports tourism in the terms of the necessity and feasibility of sports tourism in the marketing process.To extend the sports tourism industry gradually to the virtual industry to form new formats by combining the real space with the virtual space using online-offline interaction to attract tourists.