产业关联视阈下福建畲族节庆活动的发展路径——以宁德畲族“三月三”活动为例

An Industrial Linkage Study of Development of Festival Events of She Ethnic People in Fujian

从产业关联理论视角看,福建畲族节庆活动在交通区位、自然环境和历史文化等资源禀赋上拥有较强优势,但组织规划相对分散,宣传投入力度有限,文化传承保护匮乏。面对一系列相关政策文件支持及福建省建设"全域生态旅游省"的历史机遇,以及在旅游产品和技术应用上的挑战,福建畲族节庆活动未来应从思维理念构建、资源特色挖掘、产品服务提升以及核心技术应用四方面入手,保护和传承畲族文化,进一步推进民族文化与全域旅游深度融合。

This paper makes a SWOT analysis of festival activities of the She ethnic people in Ningde, Fujian,using the industrial linkage theory , literature review and interview. Strength of She ethnic festival activities inFujian is mostly reflected in transportation , natural environment and historical culture , while its weakness isobviously shown in its decentralized organization , weak publicity , and lack of protection for cultural heritage.With favorable policy support and historical opportunity of Fujian growing into a province of all-for-oneecological tourism and challenge in tourism products ＆ technology, it is proposed that upgrading of She ethnicfestival activities should start from developing new thoughts , exploiting resources and features, improvingtourism products service and core technologies to better protect and inherit She traditional culture and promotethe industrial linkage of She ethnic culture and all-for-one tourism.