城市旅游演艺产业发展研究——以江苏淮安为例

A Study on the Development of Urban Tourism Performing Arts Industry——A Case Study of Huai'an Jiangsu

发展旅游演艺是城市旅游产业转型升级的关键路径。文章以江苏淮安为样本城市,在梳理城市旅游演艺发展环境优势与劣势、机会与威胁基础上,解析淮安城市旅游演艺产业发展的历史与现状,提出淮安旅游演艺发展的战略目标、发展模式与选择路径,以期为其他城市的旅游演艺产业发展提供参考。

The development of tourism performing arts is the key to the transformation and upgrading of urban tourism industry. Taking urban tourism performance in Huai＇an of Jiangsu as an example, this paper analyzes its advantages, disadvantages, opportunities and threats, and explores its history and status quo before sugges- ting its strategic objectives, development mode and selection paths, which will serve as reference for the devel- opment of tourism entertainment industry in other cities.