摘要
文章基于旅游PEST分析理论,梳理了广安乡村旅游开发中存在的不足,分析了广安周边地区旅游竞争与合作,总结出乡村旅游的开发策略:依据广安地域特点和旅游资源的现状,以"一中心、两侧翼、六片区"的开发布局,以乡村生态环境为基础,从乡村旅游产品开发、市场销售、开发保障等方面进行具体翔实的调查和研究,为打造出寓教于乐的全国知名的红色旅游目的地和原生态乡村旅游休闲度假区打下理论基础。
Based on PEST theory, this paper analyzes the weakness of Guang＇an tourism development and its s for its rural tourism developd tourism resources, Guang＇an based on rural ecological environment and detailed investigation and research in terms of rural tourism product development, development prerequisites, in order to lay the theory foundation for creating a famous national red tourism destination and an original rural tourism leisure resort.
出处
《四川旅游学院学报》
2017年第5期63-66,共4页
Journal of Sichuan Tourism University
基金
四川省教育厅重点项目"川东地区乡村旅游发展的探索与实践"的阶段性成果
项目编号:16SA0168
关键词
广安
乡村旅游
开发
策略
Guang＇an
rural tourism
development
strategy marketing and education and
