全域旅游下旅游产业链研究初探

A Research on Tourism Industry Chain from Comprehensive Tourism Development

全域旅游是社会经济发展到一定程度,旅游发展的必然趋势,供给角度,全域旅游拓宽了旅游地域,创新产业业态;需求角度,互联网下的全域旅游产业应该立足顾客需求进行精准营销。

With the rapid development of social economy, comprehensive tourism becomes a trend. From the view of tourism supply, the comprehensive tourism has broadened the area and innovated the tourism formats. From the view of tourism demand, in the internet age and the time of comprehensive tourism, tourism enterprises should carry out accurate marketing.