ITMC市场营销沙盘经营与竞赛体会

ITMC Marketing Sand Table Management and Competition Experience

全国职业院校学生技能大赛市场营销赛项选用北京中教畅享科技有限公司的沙盘模拟软件(简称ITMC),主要通过网络营销和情境营销两部分内容,考察参赛选手市场信息分析、目标市场选择、营销策略策划、会计报表分析等市场营销核心技能。文章回顾了参加沙盘竞赛并获全国一等奖的过程,介绍了数据分析模型、得分规则等ITMC市场营销沙盘基本理论知识,对ITMC市场营销沙盘竞赛中的几种策略进行了分析,总结了竞赛的心得体会。

The marketing competition of national vocational college student skills competition selects the sand dish simulation software （ITMC）nf Beijing zhongjiao Changxiang Technology Ltd., mainly through the two aspects of network marketing and situational marketing, to examine core skills of the contestants in terms of analyzing marketing information, selecting target market, making marketing strategy., and analyzing account report. This paper reviews the process of participating in the sand table competition and won the national first prize. It introduces the basic theoretical knowledge of ITMC marketing sandbox, such as data analysis model anti scoring rules, and analyzes several strategies in ITMC marketing sand table competition. It also sums up the experience of competition.