浅谈广电网络公司面临的困境及对策

Discussion on the Dilemma and Countermeasure of Radio and Television Network Company

广电网络公司经过迅猛发展的十年,从四级联网到广电网络全覆盖,从模拟电视到数字整转,广电事业取得了辉煌的成就,目前在三网融合的背景下,广电网络公司陷入了前所未有困境,未来将面临巨大的机遇和挑战。论文就公司的现状,制定了一些战略措施,以利于广电网络公司健康发展。

From level 4 connected to broadcast network full coverage, from analog TV to digital revolution, the network company of radio and television has been developing rapidly for ten years, and achieved great success. At present, under the background of triple play, radio and TV network companies are facing unprecedented difficulties, and they will also face great opportunities and challenges in the future. Based on status quo of the company, the paper sets some strategic measures for the healthy development of the radio and TV network companies.