江苏省文化创意产业价值链开发对策研究

Study on the Value-chain Development Strategies of the Cultural and Creative Industries in Jiangsu

文化创意产业价值链不同于一般经济产业,有其独特的价值关联形态与特点。文化创意产业价值链的搭建与发展不仅关系到文化创意经济的发展壮大,更成为区域经济结构转型、经济发展方式调整的驱动机制。江苏省作为文化大省,有良好的文化资源禀赋和社会经济基础,具备发展文化创意产业的先天条件。然而,综观其发展现状,一方面凸显出文化创意产业价值链构建的不完整、不健全问题;另一方面凸显出文化创意产业价值链开发的规模经济、范围经济不足等问题。因此,如何对文化创意产业价值链进行开发与完善,是推进、提升全省文化创意产业整体发展的关键问题。摘要:

The value chain of cultural and creative industries is different from the general economic industry, and has its unique morphological features, The value-chain construction and development of the cultural and creative industries is not only related to the expansion of the industry itself, but also the driving mechanism of regional economic structure transformation and economic development mode adjustment. As a cultural resources province, Jiangsu has excellent cultural resources endowment and solid social and economic base. However, overview of the current situation of the cultural and creative industries in Jiangsu, its＇ value-chain is still incomplete and imperfect, and its economies of scale and scope is not achieved, Therefore, how to develop and perfect the value chain of the cultural and creative industries is the key issue to promote the overall development of the cultural and creative industries in Jiangsu.