地方工科院校易班提高用户粘性的路径探索

Path Exploration of Improving User Stickiness in Local Engineering Colleges and Universities

从2007年以来,易班从小到大,覆盖的大学数、实名注册用户数、课程资源等都得到了极大的发展。当然,我们也必须认识到,当前易班用户粘性不强,还无法在易班上实现学生自主的、自觉的网络行为。本文以地方工科院校为例,从易班用户粘性发展困难、地方工科院校学生活动特点出发,探讨易班提高用户粘性的路径,以期能对易班今后发展提供借鉴。

Since 2007, from small to large, from small to large, covering the number of universities, the number of registered users, curriculum resources have been greatly developed. Of course, we must also recognize that the current user stickiness is not strong, it is not easy to achieve students in the class of autonomous, conscious network behavior. In this paper, local universities as an example, starting from the E-class user stickiness development difficulties, local engineering college student activities, to explore the E-class path to improve user stickiness, hoping to provide reference for the future development of E-class.