解读、建构与异化:新媒体时代下微阅读受众分析

Interpretation, Construction and Alienation:The Analysis of Micro-Reading Audience in the New Media Age

与传统阅读受众相比,新媒体时代下的微阅读受众在文本意义建构上由"失语者"演变成"建构者",在文本接受方式上由"受体"演变成"传—受"合体,呈现出大众化、浅表化和娱乐化的特征,并产生依赖心理、浮躁心理和猎奇心理。微阅读受众对文本的解读更加主动,表现为创造性、抵抗性和倾向性3种解读方式。新媒体技术的快速发展给微阅读受众带来了双向影响:一方面,新媒体对微阅读受众主体进行建构,表现为文本意义生产、社会化交往与阅读主体认同;另一方面,新媒体对微阅读受众主体产生了异化影响,表现为受众逐渐成为新媒介的附庸品与奴隶,产生信息焦虑与虚拟人格,受众日趋浅薄化、低智化。

Compared with traditional reading audience, micro-reading audience in the new media age has evolved from a ＂aphasiac＂ to a ＂constructor＂ in the construction of text meaning, and has transformed from a ＂receiver＂ to a ＂disseminator-receiver＂ in the receiving of text. They present characteristics of popularization, superficiality, and entertainment-oriented, and develop a psychology of dependency, blundering, and novelty seeking. Micro-reading audience has a more active and dynamic relationship with text. They tend to interpret text in three approaches, creative, resistant, and biased, The rapid development of new media technology influences micro-reading audiences in two ways. On one hand, new media constructs the audience by producing the meaning of text, promoting social communication, and addressing reading subject identity. On the other hand, new media alienates the audience, who eventually become the slaves of new media, develop information anxiety and virtual personality, and become more superficial and less intelligent.